Stylist
& Image consultant
Ioanna Kalogeraki

Secret elite and elite international women view their image as a very important element of their life. They know that if they want to continue to be considered elite, independently of their financial status, they need to be the best at all sectors of their lives. The word 'elite' has its origins in the Latin word 'eligere" which to select, to choose. So elites are by definition selective. Their image is what the "front window" is to a luxury store. Their image is how they app

Shopping method #1: They almost always do "destination shopping". What that is, when they travel somewhere ( and they often do as elite), they like to discover local and international brands and treasures. They are very aware of the fact that they can discover local items that have excellent quality for their price tag and also get unique items that no one else wears back home. They also know very well that due to their "destination shopping" luxury brands like Dior, create s

Styling secret #1: Elite & secret elite women, rarely follow somebody else's advice and especially free styling advice. They know really well because they have been trained from young age, that in life you always pay for quality in everything and that free random styling advice is for the masses not for the classes. Also, they almost never accept favors without returning them because reciprocity is part of their value system. This means that, even if their friend is a stylist

Number 1: They do monthly clear outs. When I write monthly clear outs, I mean that everything that has not be worn for more than 6 months gets into the donation or resell pile. Number 2: Every season they consult with their stylist to get a seasonal fashion look book and save their valuable time, money and effort. In this way, they are informed by an expert about what is "New this season". "New" not in the sense of trends because elites and secret elites rarely follow trends